by M U R T Y »
08 Jun 2012 09:05
Now i'm sure this question comes up every year, but i'm not sure it ever gets a factual answer - Why do Reading always seem to be one of the last teams to release it kit for next year, for sale or not?
Especially the away kit, as there was a period in the past that the away kit wasn't available until well into the new season, perhaps September time?
It can't be because we are "further down the pecking order" as many lower league teams have already released the new kit details, including Puma sponsored clubs.
It can't be because the wait will improve kit sales when it finally does launch, otherwise the likes of chelsea, man yoo and liverpool would do the same
Are RFC just rubbish at co-ordinating the same kit cycle each year? Losing out on valuable marketing opportunities and potential sales?