melonheadRoyal BiscuitmanThey'll continue to change them every year regardless.melonhead if no one bought the shirts, theyd change them
of course, to maximise teh revenue
but if reading fans really didnt like a shirt, and teh club only sold a few, theyd listen then.
the fact that loads are still sold, means people dont care in the main, so the club can and will continue to do what it wants
If you want to maximise revenue then surely you'd try to find what it is that stops people buying shirts more often.
Design just may be a factor in that.