by tmesis »
06 Apr 2016 20:23
Fox Talbot Issuing figures of tickets produced is what every club does AFAIK, it's not massaging anything and I thought it was well known. It kind of makes sense - it's the number of seats accounted for at a game. If you ignore the people who have a ticket but don't turn up your books don't balance. It' s more honest than the old way where Elm Park used to be heaving and we'd all laugh when they said there were 10k there and the money man walked off with bags full of cash that was kept off the books.
There are / were called 'attendances' not 'sales' for a reason. And in more honest times the clubs declared both an attendance and a receipts figure. As a public we've been used to / like knowing how many people are actually watching the game - that's more important to us than the club's internal accounting mechanism.
The gap between truth and data widens further - last night 15,678
Looked more like 10,500 to me, how about you? Why should we have to guess?
It's not really about being more honest in the past, but more that there were no tickets sold in advance for terraces, except season tickets, so there couldn't be a difference between the two figures.
The exception was for season tickets (a much smaller % of the crowd than now) which were always counted whether the season ticket holder turned up or not. In that sense we aren't so different from the past.
There certainly has been a shift towards clubs announcing "tickets sold" in the last 10 years or so. It certainly wasn't always the case at the Madejski. The opening day crowd, for example, was lower than the number of tickets sold, due to some of the turnstiles not counting anyone going through them.
I can also remember a friendly v Spurs given as 21000 or so, yet having to be declared "sold out" (with fans locked outside) as we gave away a lot of free tickets that day.
I'd also disagree with the statement that crowds in the past were a guess. Crowds weren't worked out from gate money taken. The turnstiles counted everyone who went through. You had the odd dodgy bloke on the gate*, but not enough to really impact the figures.
* I remember going to the Victoria Ground, Stoke, and it was £7.50 to get in. The turnstile guy was letting in two people for £10. They'd bunch up and squeeze through on one click, and he'd pocket the £2.50 difference.