Fan Engagement Survey

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Brum Royal
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Fan Engagement Survey

by Brum Royal » 28 Nov 2019 14:50

https://www.bbc.co.uk/sport/football/50578098

Reading ranked 8th overall (from all 92 clubs), and top in the Championship.

Every relationship has its ups and downs, but what if there was a better way of measuring how clubs engage with their fans?

One supporter has developed a method to judge how each of English football's professional clubs rank in terms of fan engagement.

The Fan Engagement Index awarded points to clubs who were in England's top four divisions last season, based on how they communicate with supporters, how fans help with the club's governance and the transparency of supporter meetings.

It found that League Two Exeter City topped the table, with Norwich City the only Premier League team ranked in the top 10.

Leicester City are the next best-placed Premier League side in 15th, with Manchester City (37th) the highest-ranked side from last season's final top six.

They are above Liverpool (39th), Arsenal (47th), Manchester United (49th), Tottenham (51st) and Chelsea (73rd).

The lowest-ranked current top-flight team is Sheffield United (82nd) with Swindon Town bottom of the 92 clubs surveyed.

Kevin Rye, who has previously worked with Supporters Direct and now works as a fan engagement consultant, says he compiled the list as a way of bringing better accountability to how clubs engage with fans, clarifying what good engagement actually is and sharing best practice.

"The reason Norwich City do well is because they have hard-wired fan engagement into the way they run the club," Rye told BBC Sport. "That's why clubs perform well, because they weave it into everything they do.

"One of the reasons why clubs fall down is because they don't have a direct relationship with the most active supporter organisation, which in most cases is a supporter's trust. Some of the scoring could also be down to a lack of information available, which tells its own story. That's about transparency.

"I hope this gives some principles and structure to fan engagement and opens up the conversations between fans and clubs, bringing the two together."

Each club was given a score for their dialogue (D) with fans, their governance (G) and making their communication transparent (T).

For those who registered an equal score, more weight was given to the dialogue rating. Rye suggests that three clubs - Port Vale, Gillingham and Swindon Town - did not carry out any regular communication with their fans.

The research, which Rye says is based on publicly-available data, also suggested that 13 clubs did not have a supporters' trust or an independent supporters' group.

In a statement the EFL said: "Clearly defined lines of discussion between clubs and supporters are integral to the long-term health of the game and the EFL strongly supports the principal that clubs should have regular and open dialogue with its fans.

"This approach is embedded in EFL clubs through their customer charters which sets out their commitment to their fanbase, stakeholders and the wider community, including minimum requirements for structured dialogue with fans. This includes holding at least two meetings or forums per season.

"In addition, the role of Supporter Liaison Officers (SLOs) ensures clubs appoint a dedicated person to act as the point of contact for supporters and it should also be noted that many clubs are going that extra mile to ensure supporters remain at the heart of a club's identity."

The Premier League says each club takes responsibility for fan engagement.

Exeter City and Norwich City scored well because they are two of eight clubs to do three types of face-to-face dialogue: fans forums, one-to-one relationships with supporters' trusts and fans' liaison meetings.

Asked if the list showed that Premier League clubs were being more complacent regarding their fans, Rye added: "There's a baked-in complacency in English football. In any circumstance, fans keep walking through the gates.

"Premier League clubs are in some senses bigger organisations compared with other clubs, but look at Leicester City who are 20 points off the top 10. If they can do it, and they recently won the Premier League title and are second now, why can't anyone else do it?

"Portsmouth are another good example. They have managed to go from a fan-owned club to a privately-owned club and their model has barely changed in the way they engage with their fans.

"The reason is about leadership and the decisions at the top ... it was clearly decided that 'if it ain't broke, don't fix it'.

"It's the same reason Reading have been engaging with their fans even though their owners have changed. Consistency is important. A culture takes time to build."

Fan Engagement Index Top 20
Position Club Division D G T Points
1 Exeter City League Two 55 65 50 170
2 AFC Wimbledon League One 45 65 60 170
3 Doncaster Rovers League One 70 65 30 165
4 Carlisle United League Two 60 65 35 160
5 Wycombe Wanderers League One 45 65 50 160
6 Lincoln City League One 60 50 40 150
7 Norwich City Premier League 60 45 30 135
8 Reading Championship 70 25 30 125
9 Portsmouth League One 55 45 25 125
10 Cambridge United League Two 55 50 20 125
11 Grimsby Town League Two 45 65 15 125
12 Rochdale League One 20 45 35 120
13 Newport County League Two 40 65 15 120
14 Plymouth Argyle League Two 55 20 40 115
15 Leicester City Premier League 45 25 35 105
16 Crawley Town League Two 40 20 30 90
17 Derby County Championship 40 20 30 90
18 Brentford Championship 35 40 15 90
19 Fulham Championship 30 45 15 90
20 Tranmere Rovers League One 55 30 0 85

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Hendo
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Re: Fan Engagement Survey

by Hendo » 28 Nov 2019 14:53

Fan engagement has been much better from us in the last few years. Think the social media guys do a really good job.

Eaststandman
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Re: Fan Engagement Survey

by Eaststandman » 28 Nov 2019 15:07

Exeter City are my nearest professional football club and l attend St James Park occasionally on a casual basis. I can confirm that they are a traditional club in everyway and they very much remind me of Reading, back in the Elm Park days, without the lavatorial whiff!

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John Smith
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Re: Fan Engagement Survey

by John Smith » 28 Nov 2019 15:47

Eaststandman Exeter City are my nearest professional football club and l attend St James Park occasionally on a casual basis. I can confirm that they are a traditional club in everyway and they very much remind me of Reading, back in the Elm Park days, without the lavatorial whiff!

And so we have unearthed yet another fraud "supporter". Can't admin start banning these kinds of users?

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WoodleyRoyal
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Re: Fan Engagement Survey

by WoodleyRoyal » 28 Nov 2019 16:23

John Smith
Eaststandman Exeter City are my nearest professional football club and l attend St James Park occasionally on a casual basis. I can confirm that they are a traditional club in everyway and they very much remind me of Reading, back in the Elm Park days, without the lavatorial whiff!

And so we have unearthed yet another fraud "supporter". Can't admin start banning these kinds of users?


bit rich coming from a forest green fan


Eaststandman
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Re: Fan Engagement Survey

by Eaststandman » 28 Nov 2019 16:40

Any possibility that "John Smith" can define "fraud supporter" I'm not sure that l qualify, sorry!

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John Smith
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Re: Fan Engagement Survey

by John Smith » 28 Nov 2019 16:46

Eaststandman Any possibility that "John Smith" can define "fraud supporter" I'm not sure that l qualify, sorry!

Someone that isn't a pure Reading fan, like so many on here.

Exeter City are a disgrace.

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WoodleyRoyal
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Re: Fan Engagement Survey

by WoodleyRoyal » 28 Nov 2019 16:55

John Smith
Eaststandman Any possibility that "John Smith" can define "fraud supporter" I'm not sure that l qualify, sorry!

Someone that isn't a pure Reading fan, like so many on here.

Exeter City are a disgrace.


But you're a forest green fan DD :!:

Eaststandman
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Re: Fan Engagement Survey

by Eaststandman » 28 Nov 2019 17:07

"John Smith" don't be bitter, it was only 1-0


Bigtimmeh
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Re: Fan Engagement Survey

by Bigtimmeh » 28 Nov 2019 18:01

John Smith And so we have unearthed yet another fraud "supporter". Can't admin start banning these kinds of users?

John Smith Someone that isn't a pure Reading fan, like so many on here.


And who gets to decide this "purity"? One person? Is someone not pure if they go to football matches not involving Reading? Or is it based on their opinion? Are we not allowed to show an interest in other football teams any more? Wow..funny how you put a group of people together and there's always someone who thinks they can assess others' "purity". Look at history. Very concerning.

Back to the topic, I think part of the reason that we are up there is the mou signed by star earlier this year which gave them the highest level of engagement with club...two meetings a year I think..oh and also the free busses.

URZZZZ
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Re: Fan Engagement Survey

by URZZZZ » 28 Nov 2019 18:14

Bigtimmeh
John Smith And so we have unearthed yet another fraud "supporter". Can't admin start banning these kinds of users?

John Smith Someone that isn't a pure Reading fan, like so many on here.


And who gets to decide this "purity"? One person? Is someone not pure if they go to football matches not involving Reading? Or is it based on their opinion? Are we not allowed to show an interest in other football teams any more? Wow..funny how you put a group of people together and there's always someone who thinks they can assess others' "purity". Look at history. Very concerning.

Back to the topic, I think part of the reason that we are up there is the mou signed by star earlier this year which gave them the highest level of engagement with club...two meetings a year I think..oh and also the free busses.


Do you not know who John Smith is...

Hound
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Re: Fan Engagement Survey

by Hound » 28 Nov 2019 19:46

Re: the OP rather than JS’s attention seeking nonsense

Yes we’re pretty good - I think it’s quite under appreciated at times. They definitely do try hard - the 1871, food stalls etc are all excellent initiatives

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lewesroyal
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Re: Fan Engagement Survey

by lewesroyal » 29 Nov 2019 09:32

John Smith
Eaststandman Any possibility that "John Smith" can define "fraud supporter" I'm not sure that l qualify, sorry!

Someone that isn't a pure Reading fan, like so many on here.

Exeter City are a disgrace.

I'll bet you thought that Hitler fella was a stand up guy too!


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NewCorkSeth
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Re: Fan Engagement Survey

by NewCorkSeth » 29 Nov 2019 09:48

Surprised to see Derby so high on the list. I thought they were a bit of a basket case club.

OldBiscuit
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Re: Fan Engagement Survey

by OldBiscuit » 30 Nov 2019 00:16

Brum Royal https://www.bbc.co.uk/sport/football/50578098

Reading ranked 8th overall (from all 92 clubs), and top in the Championship.

Every relationship has its ups and downs, but what if there was a better way of measuring how clubs engage with their fans?

One supporter has developed a method to judge how each of English football's professional clubs rank in terms of fan engagement.

The Fan Engagement Index awarded points to clubs who were in England's top four divisions last season, based on how they communicate with supporters, how fans help with the club's governance and the transparency of supporter meetings.

It found that League Two Exeter City topped the table, with Norwich City the only Premier League team ranked in the top 10.

Leicester City are the next best-placed Premier League side in 15th, with Manchester City (37th) the highest-ranked side from last season's final top six.

A lot of these clubs you mention, although they are based in England, they are not really England.

Swindon, Norwich, and Portsmouth are not really England like us, they are Hinterland English, as England only really counts from London and the South East from Reading to Southend with all in between. That's England! Every thing else is Hinterland England.



They are above Liverpool (39th), Arsenal (47th), Manchester United (49th), Tottenham (51st) and Chelsea (73rd).

The lowest-ranked current top-flight team is Sheffield United (82nd) with Swindon Town bottom of the 92 clubs surveyed.

Kevin Rye, who has previously worked with Supporters Direct and now works as a fan engagement consultant, says he compiled the list as a way of bringing better accountability to how clubs engage with fans, clarifying what good engagement actually is and sharing best practice.

"The reason Norwich City do well is because they have hard-wired fan engagement into the way they run the club," Rye told BBC Sport. "That's why clubs perform well, because they weave it into everything they do.

"One of the reasons why clubs fall down is because they don't have a direct relationship with the most active supporter organisation, which in most cases is a supporter's trust. Some of the scoring could also be down to a lack of information available, which tells its own story. That's about transparency.

"I hope this gives some principles and structure to fan engagement and opens up the conversations between fans and clubs, bringing the two together."

Each club was given a score for their dialogue (D) with fans, their governance (G) and making their communication transparent (T).

For those who registered an equal score, more weight was given to the dialogue rating. Rye suggests that three clubs - Port Vale, Gillingham and Swindon Town - did not carry out any regular communication with their fans.

The research, which Rye says is based on publicly-available data, also suggested that 13 clubs did not have a supporters' trust or an independent supporters' group.

In a statement the EFL said: "Clearly defined lines of discussion between clubs and supporters are integral to the long-term health of the game and the EFL strongly supports the principal that clubs should have regular and open dialogue with its fans.

"This approach is embedded in EFL clubs through their customer charters which sets out their commitment to their fanbase, stakeholders and the wider community, including minimum requirements for structured dialogue with fans. This includes holding at least two meetings or forums per season.

"In addition, the role of Supporter Liaison Officers (SLOs) ensures clubs appoint a dedicated person to act as the point of contact for supporters and it should also be noted that many clubs are going that extra mile to ensure supporters remain at the heart of a club's identity."

The Premier League says each club takes responsibility for fan engagement.

Exeter City and Norwich City scored well because they are two of eight clubs to do three types of face-to-face dialogue: fans forums, one-to-one relationships with supporters' trusts and fans' liaison meetings.

Asked if the list showed that Premier League clubs were being more complacent regarding their fans, Rye added: "There's a baked-in complacency in English football. In any circumstance, fans keep walking through the gates.

"Premier League clubs are in some senses bigger organisations compared with other clubs, but look at Leicester City who are 20 points off the top 10. If they can do it, and they recently won the Premier League title and are second now, why can't anyone else do it?

"Portsmouth are another good example. They have managed to go from a fan-owned club to a privately-owned club and their model has barely changed in the way they engage with their fans.

"The reason is about leadership and the decisions at the top ... it was clearly decided that 'if it ain't broke, don't fix it'.

"It's the same reason Reading have been engaging with their fans even though their owners have changed. Consistency is important. A culture takes time to build."

Fan Engagement Index Top 20
Position Club Division D G T Points
1 Exeter City League Two 55 65 50 170
2 AFC Wimbledon League One 45 65 60 170
3 Doncaster Rovers League One 70 65 30 165
4 Carlisle United League Two 60 65 35 160
5 Wycombe Wanderers League One 45 65 50 160
6 Lincoln City League One 60 50 40 150
7 Norwich City Premier League 60 45 30 135
8 Reading Championship 70 25 30 125
9 Portsmouth League One 55 45 25 125
10 Cambridge United League Two 55 50 20 125
11 Grimsby Town League Two 45 65 15 125
12 Rochdale League One 20 45 35 120
13 Newport County League Two 40 65 15 120
14 Plymouth Argyle League Two 55 20 40 115
15 Leicester City Premier League 45 25 35 105
16 Crawley Town League Two 40 20 30 90
17 Derby County Championship 40 20 30 90
18 Brentford Championship 35 40 15 90
19 Fulham Championship 30 45 15 90
20 Tranmere Rovers League One 55 30 0 85

OldBiscuit
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Re: Fan Engagement Survey

by OldBiscuit » 30 Nov 2019 00:20

Brum Royal https://www.bbc.co.uk/sport/football/50578098



A lot of these clubs you mention, although they are based in England, they are not really England.

Swindon, Norwich, and Portsmouth are not really England like us, they are Hinterland English, as England only really counts from London and the South East from Reading to Southend with all in between. That's England! Every thing else is Hinterland England.



They are above Liverpool (39th), Arsenal (47th), Manchester United (49th), Tottenham (51st) and Chelsea (73rd).

The lowest-ranked current top-flight team is Sheffield United (82nd) with Swindon Town bottom of the 92 clubs surveyed.

"The reason Norwich City do well is because they have hard-wired fan engagement into the way they run the club," Rye told BBC Sport. "That's why clubs perform well, because they weave it into everything they do.

[/quote]

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Snowflake Royal
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Re: Fan Engagement Survey

by Snowflake Royal » 30 Nov 2019 10:35

Someone's gone senile.


Anyway. Good to see our dialogue is joint top... governance is quite low, as is transparent communication given dialogue.

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