by Whore Jackie »
13 Jun 2008 09:36
RoyalBlue Harry Carry Barry the bird boggler Man in Megastore yesterday say new kit available from late July/early August if all goes according to plan.
Additionally hopeful that the website will reveal all in about 2/3 weeks.
Why are the club so slow in getting the new kit out? Small time club IMO.
It does surprise me how the club always seems to struggle to get the new shirts on sale before the start of the season. It's not as though the start of the season changes much (well not more than a week anyway!

). What's more they seem to change the design of the shirt more frequently than the start of the season changes!
I would have thought it might have been a good idea to have had them on sale earlier so that they might catch people who turn up over the summer to buy season tickets (some are bound to think 'in for a penny, in for a pound') and those who fancy having the new design to wear on their summer holiday for example.
This isn’t rocket science. The club’s sponsorship deal with Kyocera ran out at the end of last season. We got relegated. The signs were that Kyocera probably weren’t interested in renewing, no matter which league we were in. Companies that were interested in us as a Premier League club, will not see the same exposure in the Championship, and thus are not as keen. The club will be looking to get the best deal possible, in tough market conditions. The shirt will have been designed months ago. You can’t release a new kit, without a sponsor.
There’s rumours that a sponsorship deal is close to being signed. I’m sure both parties will be keen to announce this as soon as possible. There may have to be alterations to the kit design to accommodate the sponsor. Once all that has happened, then the kits will be launched. Late July/early August seems entirely plausible, for those desperate to wear the new shirt. Not perfect, but entirely understandable.