WestYorksRoyalYorkshireRoyal99Snowflake Royal And we made it work under Madjeski.
Kitson, Doyle, Siggy, Long....
Yeah I think the only problem is timeframes, when people say "sustainable", how long do they expect that to last? That's the only thing I'd say.
How much money has the Brentford owner put in? In their build up to promotion, it felt like they brought in big transfer fees to finance the squad every season.
They did spend big transfer fees, but that was more than made up by selling at least one player for a big fee each season:
(Figures from TransferMarkt)
2014-15 - Spent £5.6m; Sold £3.8m; Net -£1.8m; Biggest sale - Adam Forshaw (£3.8m to Wigan)
2015-16 - Spent £10.4m; Sold £25.5m; Net +£15.1m; Biggest sale - Andre Gray (£12.4m to Burnley)
2016-17 - Spent £5.2m; Sold £14.4m; Net +£9.3m; Biggest sale - Scott Hogan (£10.5m to Aston Villa)
2017-18 - Spent £11.3m; Sold £15.2m; Net +£3.9m; Biggest sale - Jota Peleteiro (£6.5m to Birmingham)
2018-19 - Spent £6.6m; Sold £35.0m; Net +£28.4m; Biggest sale - Chris Mepham (£13.6m to Bournemouth)
2019-20 - Spent £34.7m; Sold £34.3m; Net -£0.4m; Biggest sale - Neal Maupay (£15.6m to Brighton)
2020-21 - Spent £7.3m; Sold £62.0m; Net +£54.7m; Biggest sale - Ollie Watkins (£34m to Aston Villa)
Basically they were doing what we did in the late-Madejski era.