Contract situation at end of 2020/21 season.

[Snowball]

Reading have just announced new main shirt sponsors - Select Car Leasing:

https://www.readingfc.co.uk/news/2021/j ... ball-club/

Hopefully this will bring an injection of cash and perhaps some of this will be spend on contract renewals/new players

Presumably the amounts will be similar, or maybe even lower to what Carabao were paying - given that was no doubt a 'sweetheart' deal to get round FFP.

In the article it says it is a record breaking commercial deal, so maybe not.

might mean "lowest-ever"

[Snowflake Royal]

Presumably the amounts will be similar, or maybe even lower to what Carabao were paying - given that was no doubt a 'sweetheart' deal to get round FFP.

In the article it says it is a record breaking commercial deal, so maybe not.

might mean "lowest-ever"

We've had to pay them

[Royal Ginger]

Reading have just announced new main shirt sponsors - Select Car Leasing:

https://www.readingfc.co.uk/news/2021/j ... ball-club/

Hopefully this will bring an injection of cash and perhaps some of this will be spend on contract renewals/new players

Presumably the amounts will be similar, or maybe even lower to what Carabao were paying - given that was no doubt a 'sweetheart' deal to get round FFP.

In the article it says it is a record breaking commercial deal, so maybe not.

By a couple of quid. It’s a drop in the Ocean. Anything short of stadium naming rights is going to be pocket change. Important pocket change that all adds up when it’s combined with other pocket change but it won’t get a player in.

Bring back Waitrose.

[Notts Royal]

In the article it says it is a record breaking commercial deal, so maybe not.

might mean "lowest-ever"

We've had to pay them

Wouldn’t put it passed us knowing Dai!

[Nameless]

might mean "lowest-ever"

We've had to pay them

Wouldn’t put it passed us knowing Dai!

What about him makes you think he would pay a sponsor to appear on the shirt ?

[Snowflake Royal]

He's a oxf*rd idiot who has got the club into hundred(s) of millions of debt paying twice income in wages, authorising awful signings and refused to sell players at great prices, sacking managers left right and centre?

[Nameless]

He's a oxf*rd idiot who has got the club into hundred(s) of millions of debt paying twice income in wages, authorising awful signings and refused to sell players at great prices, sacking managers left right and centre?

So a lot of that is just wrong, or misrepresentation.
And none of it suggests he’s the sort of person who would pay a sponsor to appear on our shirts !

[gazzer, loyal royal]

Heard that McIntyre has agreed a new deal with the club. The only thing holding it up is the agents fee

Heard this has now been finalised and set to be signed this week

[linkenholtroyal]

Heard that McIntyre has agreed a new deal with the club. The only thing holding it up is the agents fee

Heard this has now been finalised and set to be signed this week

Fantastic news

[3points]

might mean "lowest-ever"

We've had to pay them

Wouldn’t put it passed us knowing Dai!

Mr Dai leases a Toyota Aygo for £3m per year. Select Car Leasing sign record breaking commercial deal

[Notts Royal]

He's a oxf*rd idiot who has got the club into hundred(s) of millions of debt paying twice income in wages, authorising awful signings and refused to sell players at great prices, sacking managers left right and centre?

So a lot of that is just wrong, or misrepresentation.
And none of it suggests he’s the sort of person who would pay a sponsor to appear on our shirts !

I think, Nameless, the point that myself & Snowflake have tried to make here is that Dai doesn’t seem to care too much about the club being as profitable as possible…hence paying for the shirt sponsor. Of course it’s madness that he would actually do that in reality, but he’s shown himself as not giving a toss about the clubs finances to date

[Snowflake Royal]

He's a oxf*rd idiot who has got the club into hundred(s) of millions of debt paying twice income in wages, authorising awful signings and refused to sell players at great prices, sacking managers left right and centre?

So a lot of that is just wrong, or misrepresentation.
And none of it suggests he’s the sort of person who would pay a sponsor to appear on our shirts !

I think, Nameless, the point that myself & Snowflake have tried to make here is that Dai doesn’t seem to care too much about the club being as profitable as possible…hence paying for the shirt sponsor. Of course it’s madness that he would actually do that in reality, but he’s shown himself as not giving a toss about the clubs finances to date

Yes, bit literal there Nameless.

[Nameless]

He's a oxf*rd idiot who has got the club into hundred(s) of millions of debt paying twice income in wages, authorising awful signings and refused to sell players at great prices, sacking managers left right and centre?

So a lot of that is just wrong, or misrepresentation.
And none of it suggests he’s the sort of person who would pay a sponsor to appear on our shirts !

I think, Nameless, the point that myself & Snowflake have tried to make here is that Dai doesn’t seem to care too much about the club being as profitable as possible…hence paying for the shirt sponsor. Of course it’s madness that he would actually do that in reality, but he’s shown himself as not giving a toss about the clubs finances to date

OF course he doesn’t care about it being profitable because football clubs aren’t profitable. If he decided he was going to try and run it at a profit there’s would be uproar from the fans as ticket prices rocketed, players were shipped out on a regular basis etc etc etc. He chooses to fund the running of the club, it’s his pocket which carries the losses to date and if he wants to stick a few million in the kitty and keep Liam Moore then as owner that’s his call. Under Gourlay we made some shocking decisions financially but thankfully those days are long gone and the evidence is he seems pretty keen on getting the club back into some kind of sensible shape.
Those who routinely slate him off (like those who slated Madejski) fail to acknowledge the many good things they both did and continue to do. The quip about paying a short sponsor just doesn’t make sense.

[Hound]

yeah agree with that pretty much ^^

calling him an 'idiot' does ignore the plenty of good things down - the super low ticket prices, free bus travel away, spending money on the team, definitely more recent steps to getting more local businesses involved

[Notts Royal]

So a lot of that is just wrong, or misrepresentation.
And none of it suggests he’s the sort of person who would pay a sponsor to appear on our shirts !

I think, Nameless, the point that myself & Snowflake have tried to make here is that Dai doesn’t seem to care too much about the club being as profitable as possible…hence paying for the shirt sponsor. Of course it’s madness that he would actually do that in reality, but he’s shown himself as not giving a toss about the clubs finances to date

OF course he doesn’t care about it being profitable because football clubs aren’t profitable. If he decided he was going to try and run it at a profit there’s would be uproar from the fans as ticket prices rocketed, players were shipped out on a regular basis etc etc etc. He chooses to fund the running of the club, it’s his pocket which carries the losses to date and if he wants to stick a few million in the kitty and keep Liam Moore then as owner that’s his call. Under Gourlay we made some shocking decisions financially but thankfully those days are long gone and the evidence is he seems pretty keen on getting the club back into some kind of sensible shape.
Those who routinely slate him off (like those who slated Madejski) fail to acknowledge the many good things they both did and continue to do. The quip about paying a short sponsor just doesn’t make sense.

I don’t think Dai is guilt-free when it comes to shocking decisions either though. Loader springs to mind

[Elm Park Kid]

You do have to acknowledge just how insane the Championship is and the levels of spending involved. There is no 'sensible' way of turning a club like Reading into promotion candidates. Either you throw a ton of money over a few seasons and hope you get promoted before FFP hits or you basically just roll the dice by signing untested players.

Anyone who says that there is a guaranteed 'smart' way of doing it is basically saying that everyone involved in Championship football are idiots who choose to waste hundreds of millions of pounds. Ok, our wage to revenue is ridiculous, but our wages themselves are perfectly reasonable and our losses are nothing special in the league. And sure, there are examples of clubs who get promoted without the crazy salaries, but, like I said, it's just a gamble which teams manage that and which get relegated.

[tidus_mi2]

You do have to acknowledge just how insane the Championship is and the levels of spending involved. There is no 'sensible' way of turning a club like Reading into promotion candidates. Either you throw a ton of money over a few seasons and hope you get promoted before FFP hits or you basically just roll the dice by signing untested players.

Anyone who says that there is a guaranteed 'smart' way of doing it is basically saying that everyone involved in Championship football are idiots who choose to waste hundreds of millions of pounds. Ok, our wage to revenue is ridiculous, but our wages themselves are perfectly reasonable and our losses are nothing special in the league. And sure, there are examples of clubs who get promoted without the crazy salaries, but, like I said, it's just a gamble which teams manage that and which get relegated.

Brentford have literally just been promoted through good scouting, sensible signings and knowing when to sell up.

[Snowflake Royal]

You do have to acknowledge just how insane the Championship is and the levels of spending involved. There is no 'sensible' way of turning a club like Reading into promotion candidates. Either you throw a ton of money over a few seasons and hope you get promoted before FFP hits or you basically just roll the dice by signing untested players.

Anyone who says that there is a guaranteed 'smart' way of doing it is basically saying that everyone involved in Championship football are idiots who choose to waste hundreds of millions of pounds. Ok, our wage to revenue is ridiculous, but our wages themselves are perfectly reasonable and our losses are nothing special in the league. And sure, there are examples of clubs who get promoted without the crazy salaries, but, like I said, it's just a gamble which teams manage that and which get relegated.

Brentford have literally just been promoted through good scouting, sensible signings and knowing when to sell up.

Exactly.

And there are other examples. Norwich haven't spent a ton. Wolves built themselves to be profitable so they could spend a ton over a couple of seasons. Burnley. Huddersfield.

Nothing is guaranteed, except that if you run a club unsustainable eventually they'll crash and burn.

Look at Bolton. Their model was spend and bet the farm on not getting relegated from the PL. Worked for a while, now they're in L1, having gone down to L2. And there are plenty of other examples.

[Stranded]

You do have to acknowledge just how insane the Championship is and the levels of spending involved. There is no 'sensible' way of turning a club like Reading into promotion candidates. Either you throw a ton of money over a few seasons and hope you get promoted before FFP hits or you basically just roll the dice by signing untested players.

Anyone who says that there is a guaranteed 'smart' way of doing it is basically saying that everyone involved in Championship football are idiots who choose to waste hundreds of millions of pounds. Ok, our wage to revenue is ridiculous, but our wages themselves are perfectly reasonable and our losses are nothing special in the league. And sure, there are examples of clubs who get promoted without the crazy salaries, but, like I said, it's just a gamble which teams manage that and which get relegated.

Brentford have literally just been promoted through good scouting, sensible signings and knowing when to sell up.

Which is absolutely the model, the "problem" is if/when more clubs move to follow it, then you likely have a lot more clubs uncovering similar players, so the pool of players who are good enough and available at a decent price gets smaller as there are more vultures circling - it also becomes harder to sell on to bigger clubs at high fees as there is a bigger pool for them to choose from across the board.

A club has to find a way to do something just that little bit different, it may as simple as focussing on a region that no-one else is - which may well see us focus on the smaller South American leagues this summer hence the rumour about the Columbian guy. Of course that then leads to some fans bemoaning those signing as cheapskate or lacking ambition but it will always be thus,

[Snowflake Royal]

Or just better stranded. There will always be clubs pursuing bonkers approaches or just plain making poor decisions / getting unlucky.