If you want to maximise revenue then surely you'd try to find what it is that stops people buying shirts more often.melonhead wrote:of course, to maximise teh revenueRoyal Biscuitman wrote:They'll continue to change them every year regardless.melonhead wrote:if no one bought the shirts, theyd change them
but if reading fans really didnt like a shirt, and teh club only sold a few, theyd listen then.
the fact that loads are still sold, means people dont care in the main, so the club can and will continue to do what it wants
Design just may be a factor in that.