by Clyde1998 »
31 Mar 2026 18:45
31 Mar 2026 18:45
Linden Jones' Tash wrote: ↑31 Mar 2026 11:22
If:
Matchday - £4,268,177 (+£164,595)
Then we need to at least double that, if not more to make a dent in the losses.
Bigger crowds certainly but potentially also Higher prices?...
The revenue per fan is very low compared to the top end benchmarks...
Still not sure fans could fill the gap even if they wanted to...
Our matchday revenue has been poor compared to clubs of similar size. Increasing prices would be complete folly though, especially when the ground is half empty as it is.
They'd be better off lowering prices to increase crowds and benefitting from the secondary sales of food; drink; merchandising; etc. The lower ticket price may be offset by the higher ticket sales too, depending on the differences. You'd also have the longer term benefit of getting people into the ground regularly (especially children) and being better able to retain supporters.
A more full stadium would be more attractive to commercial partners too, which would help revenue generation through sponsorships.